But luckily, there are still ideas that come along and make us sit up and say, "wow, that's really effing cool," followed immediately, of course, by a resounding "why didn't I think of that?"
19th Amendment is one of those. Started by two fashion-savvy young entrepreneurs, Gemma Sole and Amanda Curtis, 19th Amendment seeks to revolutionize the way the fashion industry operates, making it easier for genuine design talent to surface and succeed. It works like this: designers showcase their designs on the 19th Amendment website. Users can then pre-purchase designs before they are put into production, thereby saving both the planet and the pocketbooks of emerging talent. Once a certain number of purchases are made, the pieces are put into production at a partner facility in the US. And then you, the patron, receive a covetable item that you're highly unlikely to see anyone else at the party (or office, or sidewalk) rocking. It's truly a win-win.
|Beyond-badass black horn dress, available: http://bit.ly/1bX258H|
|Pretty white lace dress, available: http://bit.ly/1bX258H|
I had the opportunity to ask a few questions of Ward, who happens to be an alumna of my college, the University of Rochester (who knew we weren't all fashion-challenged engineers in bad sweatpants?) And yes, if you're wondering, I fell in love as soon as she referred to what they enable designers to do as "stiletto-strapping". I mean, really. (And also, why didn't I think of that!?)
From the moment I heard about 19th Amendment, I thought it was a great idea, so what I was interested in learning more about wasn't necessarily the business model itself, but how they came up with the concept. "
|Fringe jacket, perfect for leather weathers to come, available: http://bit.ly/16NQZi1|
|The perfect Stevie Nicks dress that will take you from a festy to a wedding, available: http://bit.ly/16NQZi1|